Norfolk and Suffolk councils have joined forces with environmental charity Hubbub to launch Food Savvy a collaborative new initiative  designed to help households cut food waste by a fifth inline with the United Nation's Sustainable Development Goals.

Individuals, community groups and businesses are invited to get involved. There is a role for all.

The impact food waste has on average family budgets is incredible. It’s also costing tax payers millions and is bad news for the environment.

We’re not talking about massive lifestyle changes – small changes really can make a big difference.”
— Trewin Restorick, CEO of Hubbub