Wondering what FoodSavvy is all about?

Food Savvy was launched in 2018 to help Norfolk and Suffolk reach an ambitious target of a 20% reduction in food waste by 2025.

Led by Norfolk County Council and Suffolk Waste Partnership we use playful and thoughtful inspiration and communications to help households plan like a pro, store food right and love leftovers, so they only buy what they need, make food go further and save some money.

Why are we doing this?

Food waste is an environmental challenge. Households across the UK waste 6.6 million tonnes annually (4.5 million tonnes of which are good to eat). In Norfolk and Suffolk, this equates to 118,000 tonnes of wasted food across the two counties annually.

The average family with children could save over £730 per year if they were to reduce their avoidable food waste. Food waste also contributes to climate change. The greenhouse gases associated with food waste in the UK are the equivalent of those produced by 10 million cars.

Food Savvy is here to share simple tips, hacks and recipes to help everybody in Norfolk and Suffolk save food and money.

“ I’m enjoying making my food go further and am proud to do my bit for the environment.”

James, Hollesley, Suffok

Our impact so far…

Food Savvy has got people talking about food waste across Norfolk and Suffolk. Since 2018 it’s provided simple inspiration, fun challenges, and quizzes to help everybody save food, money and time and take action for the climate.

Food Savvy impact to date (up until 2022):

Half the population of Norfolk and Suffolk have heard of Food Savvy
27 Food Savvy campaigns launched
85 waste busting events and workshops which 21,500 people have engaged with
110 partnerships with local businesses and other organisations

285 million opportunities to see Food Savvy in the media, including 52 million through local press
1100 people signed up to the Food Savvy newsletter, 73% have reduced their food waste

Our latest report

This report logs the year one journey of the #FoodSavvy initiative to achieve a 20% reduction of food waste across Suffolk and Norfolk by 2025.
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Over our first two years, we’ve run 15 campaigns and been involved in 70 events to raise awareness of food waste and give people the tools they need to make a difference.
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Over the first three years, we ran 21 campaigns and were involved in 75 events to raise awareness of food waste.
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Over the first four years, we ran 27 campaigns and were involved in 85 events to raise awareness of food waste.
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Our ambition is to achieve a measurable reduction in household food waste across Suffolk and Norfolk by inspiring people to make changes in their homes and communities. Click here to read about our long-term goals for FoodSavvy.